social networking – Page 2

Where Will the Big Red Balloons Be Next?

The US Defence Advanced Research Projects Agency (DARPA) has launched a $40,000 competition ostensibly to see examine the way communication works in Web2.0. The competition will see whether disributed teams working together online can uncover the location of large red weather balloons moored across the USA.

The ‘DARPA Network Challenge’ “will explore the roles the Internet and social networking play in the timely communication, wide-area team-building, and urgent mobilization required to solve broad-scope, time-critical problems”.

All the headlines for this story have been verging on the amused (even The Guardian). Words like ‘whimsical’ and ‘wacky’ have been common. But it seems to me that this project has many underlying aims apart from those outlined in these superficial write-ups, not least of which are: how easily people in a culture of immediate gratification can be mobilised to state aims and in particular to do mundane intelligence and surveillance tasks (following the failure of simple old style rewards to work in the tracking down of Osama Bin Laden and other such problems), and 2, the prospects for manipulating ‘open-source intelligence’ in a more convenient manner, i.e. distributing military work and leveraging (a word the military loves) a new set of assets – the online public, which is paradoxially characterised by both an often extreme scepticism and paranoia, but at the same time, a general superficiality and biddability.

DARPA, of course, was one of the originators of the Internet in the first place (as it continues to remind us), but the increasingly ‘open’ nature of emergent online cultures has meant that the US military now has a chronic anxiety about the security threats posed not so much by overt enemies as by the general loss of control – in fact, there’s been talk for a while of an ‘open-source insurgency’, a strategic notion that in one discursive twist elides terrorism and the open-source / open-access movement, and the CIA has recently bought into firms that specialize in Web 2.0 monitoring.

It seems rather reminiscent of both the post-WW2 remobilisation of US citizens in things like the 1950s ‘Skywatch’ programs (which Matt Farish from the University of Toronto has been studying) or more specifically, some of the brilliant novels of manipulation that emerged from that same climate, in particular Phillip K. Dick’s Time Out of Joint, in which unwitting dupe, Raggle Gumm, plots missile strikes for an oppressive government whilst thinking he’s winning a newspaper competition, ‘Where will the Little Green Man be Next?’

So, who’s going to be playing ‘Where Will the Big Red Balloons Be Next?’ then… ?

Balloon4 — DARPA's Big Red Balloons (DARPA website)

CIA buys into Web 2.0 monitoring firm

Wired online has a report that the US Central Intelligence Agency has bought a significant stake in a market research firm called Visible Technologies that specializes in monitoring new social media such as blogs, mirco-blogs, forums, customer feedback sites and social networking sites (although not closed sites like Facebook – or at least that’s what they claim). This is interesting but it isn’t surprising – most of what intelligence agencies has always been sifting through the masses of openly available information out there – what is now called open-source intelligence – but the fact is that people are putting more of themselves out their than ever before, and material that you would never have expected to be of interest to either commercial or state organisations is now there to be mined for useful data.

(thanks, once again to Aaron Martin for this).

Is Facebook going to sell your data or not?

the primary limitation to any social networking tool being used for purposes that users don´t like is that the users can just walk

There´s been some discussion recently over surveillance on Facebook and in particular, the question of whether Facebook is planning to make the vast amounts of data it has for more targeted and intrusive marketing. Britain´s Daily Telegraph reported yesterday, based on an interview with Randi Zuckerberg, Facebook’s global markets director (and not coincidentally, sister of founder Mark Zuckerberg), that it was going to do this. It based its conclusion on the fact that Facebook was demonstrating new instant polling tools at the Davos World Economic Forum, Facebook´s development of so-called User Engagement Advertising, and the fact that unnamed ´marketing experts´ say that Facebook could be ´worth millions´to advertisers.

But, it turns out this is putting 2+2 together to make 5. Techcrunch was one of many tech blogs that questioned the Daily Telgraph´s story. They asked Facebook what was going on and were told that the WEF polls were nothing to do with Engagement Ads (which have been on Facebook for a while already) and that ´Facebook has, for many years, allowed the targeting of advertising in a non-personally identifiable way, based on profile attributes. Nothing has changed in our approach, and Facebook is committed, as always, to connecting users in a trusted environment.´

Now I don´t trust The Daily Telegraph, which has been declining in quality over the last few years and cutting experienced journalists in favour of using agency stories rewritten by trainees. But equally I don´t trust Facebook (or for that matter, any company run by rich kids whose only experience of the world is college, but that´s another story…). It is easy to imagine that they encourage such stories to test the waters. If the reaction was less worried, they might indeed decide to reveal themselves as a massive marketing scam, but the primary limitation to any social networking tool being used for purposes that users don´t like is that the users can just walk. Facebook appeared from nowhere to become a global player within a few years and it could disappear just as quickly when the next big thing arrives. The rise and fall of net-based companies is only going to get faster.

(Thanks to Sami Coll and Jason Nolan for bringing this to my attention)

Facebook surveillance

Another great piece in the Ottawa Citizen´s Surveillance series, which is turning out to be probably the best newspaper coverage of the broad sweep of surveillance that I have yet seen.

This time they are talking to Dan Trottier and Val Steeves about the way that social networking technologies, and in particular Facebook, track individuals and groups.

The complete series The Surveillance Society: A Special Citizen Series, runs as follows:

31/01: The rise of the surveillance society

01/01: How surveillance categorizes us

02/02: Social networks and surveillance

03/02: Spying on each other

04/02: The promise and threat of behavioural targeting

05/02: Watching the watchers

Congratulations to reporter, Don Butler, in particular on some excellent work.

New study on social networking and surveillance

One of our collaborators on the new Living in Surveillance Societies (LiSS) project, Christian Fuchs, from the eTheory Research Group of the ICT&S Center – Advanced Studies and Research in Information and Communication Technologies & Society at the University of Salzburg in Austria, has an interesting-looking new study out on social networking and surveillance. You can also find more information about the study here.

Just like me, Christian also has a blog on wordpress – although he hasn’t updated it much recently (I know that feeling!) – and runs an open access online journal, tripleC (cognition, communication and cooperation). Check them out…